Why Your Personal Brand Is Important

Did you know that there are 6.5 Billion in the world? How about on average there are 200 job applicants per one job posting. One thing that I do know that you know is…there is only one you. So how do you articulate to the world why you are unique and valuable? How do you prove that you are the perfect candidate for the position or the promotion? Your personal brand is a key factor in whether you are hired or picked over. It determines if you are promoted or let go.

Over the past few years, I’ve seen some of the hardest working people be skipped over for a promotion at my company. The main reason was that their personal brand was one dimensional. There was no substance nor was there anything that proved them to be a valuable novelty to the company. Solely focusing on one aspect of yourself, truly limits your personal brand.

When I’m recruiting and interviewing candidates, I look for the full package. Most of the candidates that apply for my positions have the same qualifications – they come from great schools, have a 3.0 GPA or higher, and have solid internship/work experience. The resumes all look the same, but it’s in the interviews I’m looking for candidates who are self aware, who have created a strong personal brand, and are able to communicate that to me effectively. They have aligned their work experiences, academic courses, activities, and even their image to fit the personal brand they are promoting to the world.

Having an understanding of your personal brand and how to communicate that to the world is a key factor towards your professional and personal success. The next few posts will break down what I call “The Six Steps to Personal Branding Success”. I created them in order to help every individual to reach their goals and unlock their full potential to be a successful brand that is able to leave a lasting mark in the world.